LeafLink is the largest unified B2B cannabis platform, providing licensed cannabis businesses a suite of tools to manage their business more effectively, sell or order from their favorite brands and accelerate growth. We are one platform, one solution and we’re defining the way thousands of cannabis brands, distributors and retailers streamline their operations. With thousands of brands and retailers across 30+ markets in North America, we are setting the industry standard for how cannabis businesses grow together. LeafLink processes more than $4.4 billion in wholesale cannabis orders annually.
Our team, backed by funding from leading VC's, including Founders Fund, Thrive Capital, Nosara Capital, and Lerer Hippeau is poised to define the cannabis supply chain through technology. LeafLink was named one of Inc. 5000’s ‘Top 5000 Fastest-Growing Private Companies’, one of Built In NYC's 'Best Places to Work in 2021', as well as one of Fast Company's 'Top 10 Most Innovative Companies in Enterprise for 2020', joining the ranks of Amazon, Slack, and VMWare - and we're just getting started!
LeafLink is seeking a Director of Campaigns to help build, deliver, measure, and evolve our B2B integrated marketing campaigns.
The ideal candidate is a world-class orchestrator with a keen sense for industry trends, customer insights, and impactful marketing tactics. They have an extensive background in landing successful B2B campaigns, with increasing scope and impact. They’re deeply entrenched in channel strategy, and how to measure campaign performance and bottom-line impact across multiple tactics (ex.PR/Comms, Web, Email/Marketing Automation, Paid Digital, Social, Events, ABM, Through-Sales, etc.) They have deep content expertise and understand how various content types can nurture leads through a customer journey and sales cycle. They’re an excellent partner, focusing on bottom-line impact and mutually beneficial approaches. Last, they’re scrappy, humble, and growth-minded; they understand how to build for the long-term without sacrificing the ability to be agile and respond to short-term opportunities.
This role will work closely with Go-To-Market and Sales teams to understand revenue needs, then work backward to develop a campaign strategy and plan upon which their team will execute in an increasingly-sophisticated and data-driven way.
This role will be a champion and advocate for the customer experience and will build mechanisms and campaigns that help shepherd customers through a simple, impactful journey.
LeafLink’s employee-centric culture has earned us a coveted spot on BuiltInNYC’s Best Places to Work for in 2021 list. Learn more about LeafLink’s history and the path to our First Billion in Wholesale Cannabis Orders here.