Curaleaf Culture:

At Curaleaf, we have a passionate commitment to everything we do. From innovative products to promoting social justice, from environmental sustainability to building world-class brands, we know that none of this is possible without our Team Members, which is why we’ve committed to fostering a diverse and inclusive experience for all.

What You’ll Do:

We are seeking an experienced and innovative Retail Marketing Manager for the Illinois market with a proven track record of success in marketing and who possesses a strong knowledge base of the cannabis, CPG, and retail industries. You will be responsible for driving increased foot traffic and customer acquisition at our retail locations through the development and execution of strategic marketing initiatives. This role will focus on the development and execution of events, competitive analysis, hyper-local marketing plans, measurement, ROI, and forming local partnerships. The Retail Marketing Manager will work closely with our marketing teams and cross-functional partners to ensure seamless execution and alignment with company objectives.  

• Develop and execute hyper-local, cross-channel marketing plans, including in-store promotions, local events, and partnerships, to drive foot traffic and customer acquisition at our retail locations.
• Conduct regular competitive analysis to identify market trends, strengths, and weaknesses and develop strategies to capitalize on opportunities and address challenges.
• Design and implement engaging in-store events that attract new customers and strengthen relationships with existing customers.
• Measure and analyze the effectiveness of marketing initiatives, providing regular reports on ROI and key performance metrics to optimize future campaigns.
• Establish and maintain strong relationships with local businesses and community organizations to identify and pursue partnership opportunities that drive mutual value and increased visibility for our brand.
• Work closely with store management teams to ensure marketing initiatives align with local market dynamics.
• Coordinate with internal and external stakeholders, including vendors and suppliers, to ensure the timely and effective execution of marketing initiatives.
• Stay current on industry trends, best practices, and emerging technologies to maintain a competitive edge in retail marketing.
• Inform creative briefs for email and text
• Identify content and creative needs for state and dispensary marketing, works with an internal creative services agency for the creation.
• Execute a consistent brand image and tone for Curaleaf throughout all marketing and communication channels.
• Collaborate with cross-functional partners to develop a strategic promotional calendar around events, new products, new store openings, and seasonal moments. Effectively maintain deployment and execution through marketing channels, dispensaries, and community outreach. 
• Adhere to company branding guidelines and ensure voice and brand consistency across all marketing material. 
• The position will be based in Chicago, IL. 

Our valued Team Members are diverse, dedicated, and driven to achieve the highest possible standards in all that we do.

 Who You Are:

• Bachelor's degree in marketing, business administration, communications, or a related field.
• A minimum of 6-8 years of experience in retail marketing, preferably in a management role.
• Outstanding verbal and written communication skills. You love interacting with people and thrive in cross-functional team environments. 
• Exceptional project management skills.
• Possess a unique combination of strategic thinking and a hands-on approach to execution. Both are equally important for success in this role.
• Proven track record of developing and executing successful marketing strategies to drive foot traffic and customer acquisition for rapid growth.
• Strong understanding of local marketing tactics, including events, promotions, and partnerships.
• Demonstrated ability to analyze market trends, conduct competitive analysis, and develop actionable insights.
• Proficiency with Adobe Creative Suite software is a plus.
• Proficiency with Microsoft Outlook, Word, Excel, and PowerPoint software.
• Ability to work effectively in a fast-paced, collaborative environment and adapt to changing priorities.
• Positivity and excitement! You are excited about being an integral part of a fast-moving, emerging channel that operates as a start-up and considers no job too small. 
• Be willing to work night and weekend hours as required.

One Curaleaf: We work together collaboratively and with accountability. We are dedicated to always doing the right thing for each other, our customers, and our communities.

 What We Offer:

•  Competitive Pay                                                         
• Employee Resource Groups
• Medical, Dental, Vison Benefits                             
• Employee Product Discounts
• Health Savings Account (HSA)       
• Employee Referral Payment Program
• Retirement Plan – 401(K)
• Paid Time Off (PTO)
• Life/AD&D Insurance       
• Employee Assistance Program
• Short- and Long-Term Disability
• Paid Parental Leave
• Additional Employee Discounts Available
• Commuter Benefit
• Community Involvement Through our Rooted in Good Initiative
• Healthcare & Dependent Care Flexible Spending Account (FSA)

  Curaleaf Awards and Achievements:

2022: TIME100 Most Influential Companies

2020: Cannabis Doing Good’s Good Neighbor Award

2020: Minorities for Medical Marijuana’s Diversity & Inclusion Award

 Follow us on Social Media

Instagram: @curaleaf.usa

Twitter: @Curaleaf_Inc